I created Design Biz Mastery based on my personal experience of specific strategies I used to scale my business past six-figures. I went from a burned out and unsure freelancer to a confident, well paid CEO of my business.
While there are masterminds out there with large mixes of businesses, I felt passionately about creating a more niched group that is hyper focused and you can learn on a deeper level.
Get feedback and ask questions in the group so you always feel supported! Need to vent about a client? Ask questions about pricing? The FB group is safe place!
Watch all the modules at your own pace! You get instant access to all of the modules right after you enroll.
Receive printable files and worksheets to write on and start scaling, move the needle and transform to a 6 figure mindset.
Design Biz Mastery is for designers who are ready to scale! If you're tired of figuring things out on your own, feeling burned out, hearing " you are too out of my price range" this is for you.
I'm here to tell you it is 100% possible for you to feel valued and love your business again.
After having a design studio for 8 years, in 2017 I was on a mission scale and prove that it was possible to own a creative business and make money! After implementing specific strategies I was able to take my business past six figures and now want to teach you how to do the same.
— Overview of pricing models & their pros and cons
— How you should be pricing for profitability
— Defining Value
— How to reach the next level of success
— Weeding out low budget clients
— 10 rules of Value Based Pricing
— Belief ceilings and fear
— Money Mindset
— Goal setting so you actually achieve your goals
— Defining your why
— Why your thoughts are the key to your success
_ Creating proposals that book
— How to create options for clients to work with you
— The biggest mistakes I see with pricing
— Proposal Pricing Frameworks
— How to write proposals that convert to clients
— Discovering Value
— Bracketing strategies
— Client Red Flags
— Filtering bad clients
— How to hone in on your ideal client & messaging
— Creating content that attracts higher budget clients
— Creating effective case studies
— Positioning yourself as an expert through the one concept approach
— Why it's the best way to do projects
— How to avoid multiple revisions
— My simple systems
— How to get off the feast and famine cycle
— How to get paid on time every time
— Creating Productized services
— How to structure retainers
— Intro to passive income without adding more to your plate
— How to clarify your niche
— How to be perceived as an expert
— How to stand out from the sea of designers
— How be more visible
— How to get clients
Experience accountability, ask questions, share your wins, get feedback, and plug into a network of business owners who are always cheering you on.
This is where the magic happens. Submit any questions and get coached 1:1, as well as learn from others. When you enroll, you will also get access to a large library of past calls with hours and hours of content.
Guest expert masterclasses about mindset, Pinterest, behind the scenes of running a full time studio, passive income ( and more to come! )
Not only is Cassie a DBM alumni, but she is here to help you gain clarity, take action, and see results! You'll feel supported through your whole journey in Design Biz Mastery.
After 5 years of operating my business, I was on the fast track to burn out. My days were unstructured, I wasn’t charging my worth, and I had this nagging feeling that I was working really, really hard but never doing enough (maybe you’ve been there too?). In 2017, we had a month where we had to take out a loan to cover a mortgage payment and it was the wake up call I needed to make some major changes. I learned new strategies, implemented a plan, raised my prices, worked on my mindset, and came out on the other side with a business that far exceeded my wildest dreams. And now I want that for you too!
That's why I created Design Biz Mastery, a course to help you make more without working more. I have had over 50+ students implement these proven strategies taught in this course, and I know they will work for you too.